Design Objectives

Build on Ribena’s past and reflect its sunny disposition with a proud identity supported by beautiful illustrations.
introduce integral strength into the bottle re-design allowing for thinner plastic walls and encouraged a change of sleeve material resulting in the entire package being recyclable.
For the first time.

We created branding, packaging.

From our client

‘After a three way pitch process, Seachange were clearly the agency for Ribena as their creative and strategic approach was way ahead of the competition.

Working with Seachange has been a truly enjoyable experience.

They have a real ability to cut through to the brand’s core values and successfully reflect this through inspiring creative work.

They’re an excellent team who make design development feel like an easy process’

As creative head of Seachange, Sally looked after Ribena through 3 re-designs, over 12 years.