DESIGN OBJECTIVES

Understand the athletes’ need states,
delivered through specific ingredients.
Treat educated athletes with respect,
inform not patronise.
Organise the range through clear
segmentation coding.
Have androgynous appeal.

We created packaging and support materials

FROM OUR CLIENT

‘Costen Creative undertook a full re-brand and accomplished with unswerving dedication and creative talent, in a tight time frame.

Taking time to understand SiS’s heritage, the consumer, the sports nutrition industry and the future needs of the brand, Sally and her team set about developing a considered new look for SiS.

The new direction had to be sympathetic to all parts of the mix. SiS now has the foundations to grow the brand from with confidence.

Throughout the process Costen Creative have been partners, not an external agency.

They go out of their way to understand the business, the market in which it operates and the opportunities that we don’t all see.

It is this considered approach that set them apart.’